Creating Consumer Experiences: The Competitive Advantage
On March 23, 2006, the second annual symposium was held with the theme of "Creating Consumer Experiences: The Competitive Advantage" at the Gateway Center on the UNT campus. Rich Hollander, President of the Buxton Company, a leader in customer analytics and retail site selection technology provided strategic target marketing advice in his speech, "Too Expensive to Guess and Too Cheap to Know." Brian Case, the Regional Director of Operations with Starbucks Coffee Company, led by example and shared the Starbucks philosophy in his presentation, "The Uplifting Experience." As a special highlight, over 100 partners from Starbucks served complementary coffee and tea to the 270 students in attendance. The event concluded with a presentation by the award-winning commentator and author, Virginia Postrel, in her speech, "Turning Aesthetics into Competitive Advantage."
On March 23, 2006, the second annual symposium was held with the theme of "Creating Consumer Experiences: The Competitive Advantage" at the Gateway Center on the UNT campus. Rich Hollander, President of the Buxton Company, a leader in customer analytics and retail site selection technology provided strategic target marketing advice in his speech, "Too Expensive to Guess and Too Cheap to Know." Brian Case, the Regional Director of Operations with Starbucks Coffee Company, led by example and shared the Starbucks philosophy in his presentation, "The Uplifting Experience." As a special highlight, over 100 partners from Starbucks served complementary coffee and tea to the 270 students in attendance. The event concluded with a presentation by the award-winning commentator and author, Virginia Postrel, in her speech, "Turning Aesthetics into Competitive Advantage."