General Information

Marissa R. Zorola Lecturer Area: Merchandising

Box 311100 Denton, TX 76203-1100 P (940) 369-7832 F (940) 565-4348   mzorola@unt.edu

 

 

Research Area

• Ethnic consumer behavior
• Mall shopping behavior
• University branding

 

 

Courses Taught

SMHM 2650 Textiles
SMHM 3650 Textile Evaluation

 

 

Education

Degree

Major

Institution

M.S.	Merchandising	UNT
B.S.	Merchandising	UNT

 

 

Selected Publications

Sanchez, M., Kim, H., & Dotter, T. (2006) University Bookstore Merchandise Purchasing Behavior Shopping Motivation, Product Satisfaction, and Purchase Intention. (Presentation at November 2006 International Textile and Apparel Association Annual Meeting, San Antonio, Texas). (R)

 

Kim, H., Sanchez, M., & Stouffer, A. (2005) Apparel Mini-Line Project: Integrating Product Development into Merchandising Program. (Presentation at November 2005 International Textile and Apparel Association Annual Meeting, Washington, DC). (R)

 

Sanchez, M., & Kim, K. (2002) A Comparison in Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans. (Special topic presentation at August 2002 International Textile and Apparel Association Annual Meeting, New York, New York). (R)

 

 

Service

Faculty advisor for Merchandising Inc.