General Information

Kiseol Yang, Ph. D. Assistant Professor & E-Merchandising Coordinator Area: E-Merchandising

Box 311100 Denton, TX 76203-1100 P (940) 369-8210 kyang@smhm.unt.edu

 

 

Research Area

• Consumer issues in electronic market environments
• Mobile marketing
• Cross-cultural research focusing on country-of-origin effects and effects of consumer values on behavioral intention
• Value-added multi-channel retailing services
• Consumer experiential value

 

 

Courses Taught

• SMHM 2090: Introduction to E-merchandising
• SMHM 4090/5090: Virtual Merchandising

 

 

Education

Degree

Major

Institution

Ph.D.	Retail & Consumer Sciences	The University of Tennessee, Knoxville
M.S.	Retail & Consumer Sciences	The University of Tennessee, Knoxville
B.S.	French	Wonkwang University

 

 

Significant Awards

Date

Award

Sponsoring Organization

2006	Ida A. Anderson Scholarship for Dissertation Research	University of Tennessee
2002-2004	Ida A. Anderson Scholarship	University of Tennessee
2001	Elsie Crenshaw Scholarship	Center for International Education at University of Tennessee

 

 

Selected Publications

Kiseol Yang and Laura Dunn Jolly. (2006). Value-added mobile data services: The antecedent effects of consumer value on using mobile data services. International Journal of Mobile Marketing. 1 (2), 11-17.

 

Kiseol Yang, Laura Dunn Jolly, Ann Fairhurst, and Jiyoung Kim. (2006). Consumer needs on international apparel brand: A cross-cultural comparison of Americans and Koreans. Abstract published in the Proceedings of the International Textile and Apparel Association (No.63).

 

Kiseol Yang and Laura Dunn Jolly. (2006). Consumer value and subjective norm effects on the adoption of mobile services: A cross-cultural comparison between American and Korean consumers. Abstract published in the Proceedings of the 13th International Conference of the European Institute of Retailing and Services Studies (EIRASS), Budapest, Hungary.

 

Kiseol Yang, Laura Dunn Jolly, Youn-Kyung Kim. (2006). Conceptualizing consumer value on channel choice of Internet versus bricks and mortar: moderating roles of Internet usage and product type. Abstract published in D. J. Burns (Ed.), Spring 2006 ACRA Proceedings. Fayetteville, AR: Xavier University.

 

Kiseol Yang. (2004). The perceived risk associated with purchasing apparel from the Internet and consumers’ intention to use customized apparel websites. Abstract published in Proceedings of the International Textile and Apparel Association (No. 61).

 

Kiseol Yang and Allison Young. (2003). Perspectives of consumer attitudes regarding customized interactive apparel marketing on the Internet. Abstract published in D. J. Burns (Ed.), Winter 2003 ACRA Proceedings. New York, NY: Xavier University.

 

Kiseol Yang, Allison Young, and Jeong-Im Seo (2002). The Internet shopping intention in the customized interactive apparel marketing. Abstract published in Proceedings of the International Textile and Apparel Association (No. 59).