General Information
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Kiseol Yang, Ph. D.
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1155 Union Circle # 311100 Denton, TX 76203-5017 P (940) 369-8210
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Research Area
- Consumer mobile services adoption behavior
- Designing effective mobile shopping service/e-merchandising functions and features
- Cross-cultural research focusing on effects of consumer values on behavioral intentions
- Value-added multi-channel retailing services
Courses Taught
- SMHM 2090: Introduction to E-merchandising
- SMHM 2750: Consumers in the Global Market
- SMHM 4090/5090: Virtual Merchandising
- SMHM 5750: E-Merchandising
Education
Degree |
Major | Institution |
Ph.D. |
Retail & Consumer Sciences | The University of Tennessee, Knoxville |
M.S. |
Retail & Consumer Sciences | The University of Tennessee, Knoxville |
B.S. |
French | Wonkwang University |
Significant Awards
Date |
Award | Sponsoring Organization |
2006 |
Ida A. Anderson Scholarship for Dissertation Research | University of Tennessee |
2002-2004 |
Ida A. Anderson Scholarship | University of Tennessee |
| 2001 | Elsie Crenshaw Scholarship | Center for International Education at University of Tennessee |
Selected Publications
Yank, K., and Jolly, L. (2010, forthcoming). The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers. Journal of Retailing and Consumer Services
Yang, K. (2010, forthcoming). The effects of technology self-efficacy and innovativeness on consumer mobile data service adoption between American and Korean consumers. Journal of International Consumer Marketing
Yang, K. (2010, forthcoming) Determinants of U.S. consumer mobile shopping services adoption: implications for designing mobile shopping services. Journal of Consumer Marketing, 27 Spring/Summer
Yang, K., and Young, A. (2009). The effects of customized site features on Internet apparel shopping. Journal of Fashion Marketing and Management, 13(1), 128-139.
Yang, K., and Jolly, L. D. (2008). Age cohort analysis in adoption of mobile data services: Gen Xers versus baby boomers. Journal of Consumer Marketing, 25 (5), 272-280
Yang, K., and Jolly, L. D. (2006). Value-added mobile data services: The antecedent effects of consumer value on using mobile data services. International Journal of Mobile Marketing, 1 (2), 11-17.
Selected Grants
| Date | Award | Sponsoring Organization |
| 2009 | Building the Global Experience: Exploring the Supply Chain to BlogShpere | UNT Hispanic & global studies initiatives |
| 2008 | Developing E-merchandising Graduate Course through the Virtual Learning Environment | UNT: Learning Enhancement Grant |
| 2008 | e-POCE (Point of Consumer Experience): Marketing Information System for Retail and Hospitality Industries | UNT: Research Infrastructure Support Initiative UNT |
| 2008 |
Determining Consumer Mobile Shopping Adoption Behavior: Implications
for Future of Mobile Shopping |
UNT: New Faculty Research Grant |
| 2008 | Inquiry-Based
Learning by Transforming Learning Modules in SMHM 2750 |
UNT: Transformative Instruction Initiative |
| 2007 | Building a Global WebSphere | UNT: Hispanic & Global Studies Initiative |