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   FACULTY & STAFF  |  DANIEL SPEARS

General Information

Daniel Spears

Daniel L. Spears, Ph.D.
Assistant Professor of Hospitality Management

 

Area: Strategic Management; Event Management; Services Management & Marketing

 

 

1155 Union Circle # 311100

Denton, TX 76203-5017


P (940) 565-4346
F (940) 565-4348


dspears@unt.edu

 

 

 

Research Area

  • Tourist Consumption and Activity Behavior

  • Tourism Development and Sustainability in Small Island Destinations

  • Cultural and Heritage Tourism

  • Ecotourism

  • Casino Operations/Gaming Management/Development Issues

  • Services Management & Marketing

 

 

Courses Taught

 University of North Texas (2007 – Present):

  • SMHM 3240 – Special Event Management

  • SMHM 3950 – Creating Consumer Experiences

  • SMHM 4860/5260 – Hospitality Business Strategies (Capstone)

  • SMHM 4980 – Hospitality Service Management

  • SMHM 5630 – Event Management (Graduate Online Course)

  • SMHM 5860 – Strategic Issues in Hospitality Management (Graduate Online Course)

 

2000 - 2007:

  • Management of Service Enterprises
  • Principles of Travel Industry Marketing
  • Hotel Management Controls
  • Hotel and Convention Sales
  • Strategic Hospitality Management - Writing Intensive 
  • Special Topics: Service Quality Management - Writing Intensive
  • Special Topics: Services Marketing - Writing Intensive
  • Special Topics: The Halekulani Partnership.
  • Strategic Travel Industry Marketing (Graduate Online Course)
  • International Hospitality Management (Graduate Online Course)

 

1997 - 2000:

  • Convention Services and Meeting Planning.
  • Lodging Operations (Online Course).
  • Facilities and Risk Management (Team Taught).
  • Introductory Tourism and Hospitality Marketing (Lab Instructor).

 

1993 - 1995:

  • Casino Operations I (Team Taught).
  • Hospitality Industry Real Estate (Team Taught).

 

 

Education

Degree

 Major Institution

PHD

 Hospitality & Foodservice Management Kansas State University

MS

 Service Management Rochester Institute of Technology

BS

 Hotel & Resort Management Rochester Institute of Technology

 

 

Significant Awards

Date

 Award Sponsoring Organization

2005

 Excellence in Teaching Award in the School of Travel Industry Management University of Hawaii at Manoa. Sponsored by TIM International, Inc.

 

 

Selected Publications

Refereed Journal Articles

Collison, F. & Spears, D. (In Press). Marketing cultural and heritage tourism: The Marshall Islands. International Journal of Culture, Tourism, and Hospitality Research. (R)

 

Rosenbaum, M. & Spears, D. (In Press). Using group comparisons in AMOS to explore shopping as a travel driver.  International Journal of Culture, Tourism, and Hospitality Research. (R)

 

Josiam, M. Bharath., Huang, Tai-Yi., Spears, L. Daniel., Kennon, Lisa, & Bahulkar, A. Gauri (2009). Understanding Ethnic Chinese Travelers on North American Cruise Tours: Motivations, Perceptions, and Satisfaction of Cruisers.  Journal of China Tourism Research, 5(1), pp. 77-101. (R)

 

Rosenbaum, M. S. & Spears, D. L. (2007).  Legalization of gambling in Hawaii: an empirical re-inquiry.  Journal of Travel and Tourism Marketing, 20(3/4), 145 - 151. (R)

 

Rosenbaum, M. S. & Spears, D. L. (2006).  An exploration of spending behaviors among Japanese tourists.  Journal of Travel Research, 44(4), 467-473. (R)

 

Rosenbaum, M. S. & Spears, D. L. (2006).  Who is buying what? Who does that?  The case of Golden Week in Hawaii.  Journal of Vacation Marketing, 12(3), 246-255. (R)

 

Agrusa, W., Spears, D. L., Agrusa, J., & Tanner, J. (2006).  An analysis of employees’ perceptions and management styles.  The Consortium Journal of Hospitality and Tourism, 11(1), 83-95. (R)

 

Rosenbaum, M. S. &. Spears, D. L. (2005).  Who buys that? Who does what? Analysis of cross-cultural consumption behaviours among tourists in Hawaii.  Journal of Vacation Marketing, 11(3), 235-247. (R)

 

Spears, D. L. & Boger, C. (2003).  Residents' perceptions and attitudes towards Native American gaming (NAG) in Kansas: demographics, policies, and future development.  Gaming Research and Review Journal, 7(2), 13-24. (R)
 

Spears, D. L. & Boger, C. (2002).  Residents' perceptions and attitudes towards Native American Gaming (NAG) in Kansas: proximity and number of trips to NAG activity.  Gaming Research and Review Journal, 6(2), 13-37. (R)
 

Spears, D. L., Boger, C., & Gould, R. (1999).  Collaborative web-based project on tourism and marketing.  Hospitality and Tourism Education, 10(4), 38-41. (R)
 

Spears, D. L., Gould, R., Boger, C., & Brannan, R. (1998).  Joint ventures between the classroom and rural communities.  Hospitality and Tourism Education, 10(3), 33-37. (R)
 

 

Chapters in Books

Boger, C., Spears, D. L., Wolfe, K., & Li-Chun, L. (1999). Economic Impacts: Native American Gaming. In Hsu, C. (Ed.), Legalized casino gaming in the United States: economic and social impacts (pp. 166-192). New York: The Haworth Hospitality Press.

 

 

Edited Conference Proceedings

Spears, D. L. (2005). Editor, Proceedings for the Fourth Asia Pacific Forum for Graduate Student Research in Tourism “Winds of Change in Tourism Research: Voyages of Inquiry and Discovery.” School of Travel Industry Management, University of Hawaii at Manoa. August 1-3, 2005, Honolulu, Hawaii. (R)

 

 

Refereed Conference Proceedings

Huang, Tai-Yi., Josiam, M. Bharath., Spears, L. Daniel., Kennon, Lisa, & Bahulkar, A. Gauri (2009). Understanding Ethnic Chinese Travelers on North American Cruise Tours: Motivations, Perceptions, and Satisfaction of Cruisers. Proceedings of the Fifth China Tourism Forum, Huangshan, China. (R)

 

Huang, Y., Josiam, B., & Spears, D. (2008).  Understanding Taiwanese travelers on cruise tours In North America: motivations, involvement, perceptions, and satisfaction of cruisers.  The Seventh Asia Pacific Forum for Graduate Research in Tourism.  Petaling Jaya, Malaysia. (R)

 

Rosenbaum, M.  & Spears, D. L.  (2007). Meet the package tourist: a Japanese and American perspective. Proceedings of the 2007 International CHRIE Annual Conference.  Dallas, Texas, USA. (R)

 

Rosenbaum, M., Singh, T., & Spears, D. L. (2006).  Japanese tourism in Hawaii: An empirical investigation of Japanese gift giving during Golden Week.  2006 Academy of Marketing Science (AMS) Conference.  Korean Chapter of the Academy of Marketing Science (KAMS).  Seoul, South Korea. (R)
 

Rosenbaum, M. S. & Spears, D. L. (2005).  Special Session: Leaders on Japanese Tourism.  American Marketing Association (AMA) Summer Educator’s Conference.  San Francisco, California. (R)

 

Liu, J. C., Kil, Y., & Spears, D. L. (2003).  A repeat-purchase intention model for the hotel industry.  42nd Annual Meeting of the Western Regional Science Association.  Rio Rico, Arizona. (R)

 

Johanson, M., Woods, R., & Spears, D. L. (2003).  The rising importance of a health and wellness focus within resort hotels.  Tourism in Asia: Development, Marketing, & Sustainability: The Fifth Biennial Conference.  Phuket, Thailand. (R)
 

Spears, D. L. (2001).  Technologies Role in Facilitating Service Quality & Marketing in the Hospitality Industry.  Tourism Travels Toward New Technology Conference.  Pacific Telecommunications Council and the School of Travel Industry Management, University of Hawaii at Manoa.  Honolulu, Hawaii. (R)

 

Spears, D. L. & Boger, C. (2000).  Rural residents’ perceptions and attitudes of Native American gaming development in Kansas.  In Mok, C. B., & DeFranco, A.L. (Ed.), Advances in Hospitality and Tourism Research: The Fifth Annual Graduate Education and Graduate Students Research Conference in Hospitality & Tourism.  Houston, Texas. (R)
 

 

Refereed Abstracts in Conference Proceedings

Spears, D. L. (2004).  Community based participation in the development of event and festival tourism.  International Workshop Proceedings: Festival and Event Tourism.  Hue, Vietnam. (R)

 

Spears, D. L. (2004).  Quality of Services and Customer Relationship Management in a Globally Competitive Tourism Industry.  First Global Recreation Symposium - Hawaii Chapter.  Taipei, Taiwan. (R)

 

 

Academic Occasional Papers

Liu, J, Kil, Y., & Spears, D. L. (October, 2005). A repeat-purchase intention model based on an empirical study of Hawaii hotels. School of Travel Industry Management Occasional Working Paper Series, University of Hawaii at Manoa, Paper #4.

 

Academic Handbooks

Clegg, V., Davis, M., Spears, D. L., Tuinstra, D., & Borker, S. (Editors: 1998-2006). Teaching at Kansas State University: A Handbook for Graduate Students. Center for the Advancement of Teaching and Learning. Kansas State University, Manhattan, Kansas.

 

 

Other Refereed Conference Contributions

Spears, D. L. (2005).  Conference Organizer.  Fourth Asia Pacific Forum for Graduate Student Research in Tourism “Winds of Change in Tourism Research: Voyages of Inquiry and Discovery.”  School of Travel Industry Management, University of Hawaii at Manoa.  Honolulu, Hawaii.

 

Spears, D. L. (2004).  Session Chair: Hospitality Management.  Third Asia Pacific Forum for Graduate Student Research in Tourism.  Beijing, China.

 

Spears, D. L. (2004).  Co-Session Chair: International Workshop Proceedings: Festival and Event Tourism.  Hue University of Economics.  Hue, Vietnam.

 

 

Invited Presentations

Spears, D. L. & Rosenbaum, M. S. (2006).  A Descriptive Analysis of Cross-Cultural Consumption Behaviours Among Tourists in Hawaii.  University of Hawaii’s Tourism Research Group (TRG) Brown Bag Series.  Honolulu, Hawaii.

 

Rosenbaum, M. S. & Spears, D. L. (2005).  Who Buys That? & Who Does What?  Fourth SERVSIG American Marketing Association (AMA) Conference.  Singapore.

 

Spears, D. L. (2005).  Gaming Development in the United States: Social/Cultural, Environmental, and Economic Impacts.  Hawaii Pacific University.  Honolulu, Hawaii.

 

Spears, D. L. (2004).  Proposal to Host the Fourth Asia Pacific Forum for Graduate Student Research in Tourism.  Third Asia Pacific Forum for Graduate Student Research in Tourism.  Beijing International University.  Beijing, China.

 

Spears, D. L. (2004).  Trends in Hospitality Management.  Academic Workshop.  Hue Tourism School and the Vietnam National Administration of Tourism.  Hue, Vietnam.

 

Spears, D. L. (2004).  Curriculum and Course Design for Tourism and Hospitality Education.  Curriculum Development Workshop.  Hue University.  Hue, Vietnam.

 

Spears, D. L. (2003).  Tourism Assessment and Development in Rongelap and Ailinginae Atolls.  Majuro, Republic of the Marshall Islands (RMI).

 

Spears, D. L & Collision, F. (2002).  Tourism Development for the Marshall Islands.  Majuro, Republic of the Marshall Islands (RMI).

 

 

University/School Seminars

Spears, D. (2008 ).  Gaming Management in the United States: Economic, Environmental, and Social-Cultural Impacts.  School of Merchandising and Hospitality Management, University of North Texas.

 

Spears, D. (2008).  Research Challenges: Managing Methodology: Survey Design, Translation, and Data Collection.  School of Merchandising and Hospitality Management, University of North Texas.

 

Spears, D. (2008).  Sustainable Tourism Development on Bikini Atoll, Republic of the Marshall Islands (RMI).  School of Merchandising and Hospitality Management, University of North Texas.

 

Spears, D. (2007).  Research Challenges: Managing Methodology in Tourism Research.  School of Merchandising and Hospitality Management, University of North Texas.

 

Spears, D. (2007).  Eta Sigma Delta (ESD) Inductee Ceremony (Keynote Address), “Leadership in Everything we do.”  University of North Texas.

 

Spears, D. L. (2002-2007).  Gaming Development in the United States: Social/Cultural, Environmental, and Economic Impacts.  School of Travel Industry Management, University of Hawaii at Manoa.  Honolulu, Hawaii.

 

Spears, D. L. (2004).  Srinakarinwirot University MBA & Faculty Seminar: Service Quality - Advantages, Satisfaction, and Measurement.  School of Travel Industry Management Professional Programs, University of Hawaii at Manoa.  Honolulu, Hawaii.

 

Spears, D. L. (2001).  The Beijing Institute of Tourism Seminar: Service Innovations and Transformational Change.  School of Travel Industry Management Professional Programs, University of Hawaii at Manoa.  Honolulu, Hawaii.

 

Spears, D. L. (2001).  Guizhou Tourism Training Center Seminar:  Service Innovations and Transformational Change.  School of Travel Industry Management Professional Programs, University of Hawaii at Manoa.  Honolulu, Hawaii.

 

Spears, D. L. (2000). Eta Sigma Delta (ESD) Inductee Ceremony (Keynote Address).  School of Travel Industry Management, University of Hawaii at Manoa.  Honolulu, Hawaii.

 

 

Unpublished Scholarly Activities

Spears, D. L. (2009-Present).  Refereed Article Reviewer.  Journal of Hospitality & Tourism Research.

 

Spears, D. L. (2009).  Academic Book Reviewer: Special Events, Sixth Edition.  John Wiley & Sons, Inc.

 

Spears, D. L. (2009-Present).  Refereed Article Reviewer.  Anatolia: An International Journal of Tourism and Hospitality Research.

 

Spears, D. L. (2008-Present).  Refereed Article Reviewer.  International Journal of Hospitality Management. 

 

Spears, D. L. (2007-Present).  Refereed Article Reviewer.  Gaming Research and Review Journal.

 

Spears, D. L. (2006). Academic Book Reviewer: Strategic Service Management.  McGraw-Hill/Irwin.
 

Spears, D. L. (2004).  Refereed Article Reviewer.  Asia Pacific Journal of Tourism Research.

 

Spears, D. L. (2002).  Academic Book Reviewer: Service Management: Adding Value through Technology.  McGraw-Hill/Irwin.

 

Spears, D. L. (2001).  Refereed Article Reviewer.  Journal of Travel and Tourism Marketing.
 

Spears, D. L. (Dissertation - 2000).  Rural Residents' Perceptions and Attitudes of Native American Gaming Development in Kansas.  Unpublished Ph.D. Dissertation, Hotel, Restaurant, and Institute Management, Kansas State University.  Manhattan, Kansas.

 

Spears, D. L. (Thesis - 1996).  Casino Player Tracking Systems: A Comparative Analysis of Existing Industry Information Systems as they Relate to the Facilitation of Relationship Management and Marketing.  Unpublished Thesis, School of Hospitality and Service Management, College of Applied Science and Technology, Rochester Institute of Technology.  Rochester, New York.

 

 

Technical Reports (Governmental, Grants & Contracts)

Pacific Business Center Programs (PBCP), Spears, D. L., Englekirk Partners Consulting Engineers, Inc., & Rider Hunt Levett & Baily (2007/2008).  Private Contract.  Pago Pago, American Samoa.  Pacific Business Center Programs (PBCP), University of Hawaii at Manoa.

 

Spears, D. L. & Clark, M. (2006/2007).  Visitor Exit Survey (English, Japanese, and Mandarin): Survey and Data Analysis Methodology for the Palau Visitors Authority (PVA), Republic of Palau.  Pacific Business Center Programs (PBCP), University of Hawaii at Manoa.

 

Spears, D. L. (2005/2006).  Consultant Report: Survey and Methodology Design for ClubHawaii.net.  Prepared for Sheila Rausch, founder www.ClubHawaii.net. Pacific Business Center Programs (PBCP), University of Hawaii at Manoa.

 

Uyeno, R. & Spears, D. L. (2005).  Camp Mokule’ia Strategic Marketing Plan.  Prepared for the Archdiocese of Hawaii.  School of Travel Industry Management Consultancy Services, University of Hawaii at Manoa.

 

Rosenbaum, M. S. & Spears, D. L. (2004).  Survey of residents and visitors: perceptions of lodging development in I’ao Valley Maui, Hawaii. Prepared for the Hawaii Nature Center.  Center for Retail Excellence, College of Business, University of Hawaii at Manoa.

 

Collison, F. & Spears, D. L. (2003).  Eighteen-Month Marketing Plan for Rongelap and Ailinginae Atolls (Part II of the Rongelap Atoll Tourism Development Plan).  Prepared for the Rongelap Atoll Local Government, Republic of the Marshall Islands. Pacific Business Center Programs (PBCP) and the School of Travel Industry Management, University of Hawaii at Manoa.

 

Collison, F., Spears, D. L., & Lucus, R. (2003).  Rongelap Atoll Tourism Development Plan (Part I).  Prepared for the Rongelap Atoll Local Government, Republic of the Marshall Islands.  Pacific Business Center Programs (PBCP) and the School of Travel Industry Management, University of Hawaii at Manoa.

 

Spears, D. L., Collison, F., & Ikeda G. (2002).  Bikini Atoll Tourism Development Plan 2003-2007.  Prepared for the Bikini Atoll Local Government, Republic of the Marshall Islands.  Pacific Business Center Programs (PBCP) and the School of Travel Industry Management, University of Hawaii at Manoa.

 

 

Selected Grants

Date

 Grant Title Funding Agency
2008 e-POCE (Point of Consumer Experience): Marketing Information System for Retail and Hospitality. University of North Texas Research Infrastructure Support Initiative

2007/2008

Private Private

2006

 Development of visitor exit survey instruments (English, Japanese, and Mandarin) and survey and data analysis methodology. Palau Visitors Authority (PVA), Republic of Palau.

2003

 Rongelap Atoll Tourism Development Plan (Part I & II). Rongelap Atoll Local Government, Republic of the Marshall Islands.

2002

 Bikini Atoll Tourism Development Plan 2003-2007. Atoll Local Government, Republic of the Marshall Islands.

2001

 Learning Outcomes Assessment of Constituencies at the School of Travel Industry Management. University of Hawaii at Manoa.