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University of North TexasSchool of Merchandising & Hospitality Management
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General Information

Haejung Maria Kim
Assistant Professor


Area: Merchandising

Box 311100

Denton, TX 76203-1100


P (940) 565-4109
F (949) 565-4348


hjkim@smhm.unt.edu

 

 

Research Area

  • Building brand equity in the global fashion market
  • Impacts of retail employees' work experience on job outcomes
  • Success factors and issues regarding the implementation of Radio Frequency ID (RFID) technology in the retail industry
  • Cross-cultural issues within the context of multi-channel retailing (e.g., e-auction and ubiquitous marketing)

 

 

Courses Taught

  • Product emphasis: SMHM 1650 Apparel evaluation SMHM 2360 Aesthetic and environment
  • Brand emphasis: SMHM 4850 and SMHM 5850 Brand development
  • Consumer emphasis: SMHM 3750 Consumer studies

 

 

Education

Degree

Major Institution

Ph.D

Fashion Marketing Ewha Womans University

M.S

Fashion Marketing Ewha Womans University

B.S

Clothing and Textiles Ewha Womans University

 

 

Selected Publications

Jeon, S., Crutsinger, C., & Kim, H.J. (2008, in print). The eBay phenomenon: An investigation of online auction motivations. Journal of Family and Consumer Sciences. (R)

 

Kim, H.J., Knight, D., and Crutsinger, C. (2008, in print). Generation Y employees' retail work experience: The mediating effect of job characteristics. Journal of Business Research, (R)

 

Ko, E.J., Kim, E.Y., Kim, H.J., and Koh, C. (2008, in print). Comparison of benefits of Radio Frequency Identification: Implications for business to business strategic performance between the United States and Korea. Industrial Marketing Management, (R)

 

Knight, D., Kim, H.J., and Crutsinger, C. (2007). Examining the effects of role stress on customer orientation and job performance of retail salespeople. International Journal of Retailing and Distribution Management, 35(5), 381-392. (R)

 

Koh, C., Kim, H.J., and Kim E.Y. (2006). The impact of RFID in retail industry: Issues and critical success factors, Journal of Shopping Center Research, 131(1), 101-117. (R)

 

Knight, D., Crutsinger, C., & Kim, H.J. (2006). The impact of retail work experiences and career expectations on job satisfaction and career intention. Clothing and Textiles Research Journal 24(1), 1-14. (R)

 

Kim, H.J.and Kim, E.Y. (2006). An exploratory study of RFID benefits for apparel retailing. Journal of the Korean Society of Clothing and Textiles. 30(12), 1695-1705. (R)

 

Kim, H.J., Crutsinger, C., and Knight, D. (2005). A comprehensive approach to model development: The effect of U.S. retail employees’ work experience on job performance, job satisfaction, and career intention. Journal of the Korean Society of Clothing and Textiles. 29(12), 1571-1581. (R)

 

Kim, H.J., Lim, S.J., Crutsinger, C., and Knight, D. (2004). Testing measurement invariance of fashion brand equity. Journal of the Korean Society of Clothing and Textiles. 28(12), 1583-1595. (R)

 

 

Selected Grants

Date

Award Sponsoring Organization

2007

Building a Global WebSphere UNT Hispanic & Global Studies Initiative
2007 Generation Y: The myth and reality about their retail work experience UNT

2006

Future Impacts of RFID on the Supply Chain in the Textiles and Apparel Industry: A Cross Cultural Approach UNT

2005

The Impact of RFID on Apparel Retail Industry: Issues and Critical Success Factors International Council of Shopping Centers Educational Foundation