General Information

Sua Jeon, M.S. Lecturer   Area: Merchandising

Box 311100 Denton, TX 76203-1100 P (940) 369-2097 F (940) 565-4348 sjeon@smhm.unt.edu

 

 

Research Area

• Shopping motivations and attitudes online
• Online auction behavior
• Brand knowledge in online consumer behavior
• International retailing

 

 

Courses Taught

• SMHM 1650 Apparel Evaluation
• SMHM 2360 Aesthetics and Environment

 

 

Education

Degree

Major

Institution

BA	Business Administration	Ewha Womans University
MS	Merchandising	University of North Texas

 

 

Significant Awards

Date

Award

Sponsoring Organization

2006

Graduate Best Paper

International Textiles & Apparel Associations

 

 

Selected Publications

Jeon, S. (1999). Current internet usage and e-commerce in Japan. Korea Information Society Development
Institute (KISDI).

 

Jeon, S. (1999). Current strategies of e-commerce in Japan. Korea Information Society Development
Institute (KISDI).

 

Jeon, S. (1999). Guiding children against adult oriented material on Internet. Korea Information Society
Development Institute (KISDI).

 

Jeon, S. (1999). The effect of “children’s Internet protection act.” Korea Information Society Development
Institute (KISDI).

 

Jeon, S. (1999). The review of current use of IC card in Japan. Korea Information Society Development
Institute (KISDI).

 

Jeon, S. (1999). The effect of “e-rate termination act.” Korea Information Society Development Institute
(KISDI).

 

Kang, I. H., Kang, H. R., Shin, I. S., Kim, C., Jeon, S., Song, J. K., Youn, J. W., & Jung, B. Y.
(1999). Strategies of e-commerce between corporation and their effect.
Korea Information Society Development Institute (KISDI).

 

Kang, I. H., Kim, B. Y., Hahm, Y. K., Jeon, S., & Song, J. K. (1998). The strategy of new payment system
in e-commerce. Korea Information Society Development Institute (KISDI).

 

Jeon, S. (1998). Review of online information sharing in year 2000. Korea Information Society
Development Institute (KISDI).

 

Jeon, S. (1998). The effect of OECD MAI negotiation in information technology. Korea Information
Society Development Institute (KISDI).

 

Shin, I. S., & Jeon, S. (1998). Advancement and obstacles in current e-commerce in Korea. Korea
Information Society Development Institute (KISDI).

 

Hwang, J. S., Kwon, H. Y., Jeon, S.., & Choi, S. H. (1997). Investigation of regulation regarding online
government. Korea Information Society Development Institute (KISDI).

 

Kang, H. R., Jeon, S., Kim, S. Y., & Uh, S. B. (1997). The strategy in advancing telecommuting. Korea
Information Society Development Institute (KISDI).

 

Lee, C. S., Kang, I. H., Kim, C., Lee, H. B., Hwang, S. W., Jeon, S., Choi, S. H., & Youn, J. W. (1997).
The strategy regarding advancement of information society. Korea Information Society
Development Institute (KISDI).

 

 

Abstracts in Refereed Proceedings

Jeon, S., & Kim, H. (2007). Taiwanese college student's brand decision-making process toward U.S.
apparel brand. Oral presentation at annual ITAA conference in Los Angeles, CA., November 2007.

Jeon, S., Kim, H. , & Crutsinger, C. (2007). The impact of shopping motivations and attitudes on online
auction behaviors. Oral presentation at annual ACRA conference in Chicago, IL., April 2007.

 

Jeon, S., Crutsinger, C., Kim, H., Kim, E. Y., & Pelton, L. (2006). The effect of shopping motivations on
online auction behaviors. Oral presentation at annual ITAA conference in San Antonio, TX.,
November 2006.