General Information
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Lynn Brandon, Ph.D.
Area: Home Furnishings Merchandising Program
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Box 311100 Denton, TX 76203-1100
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Research Area
- Lifestyle merchandising in home furnishings and apparel products.
- Purchase behavior and evaluative criteria in home furnishings and apparel products.
Courses Taught
- SMHM 2400 Introduction to the Furniture Industry
- SMHM 3355 Survey of Historic and Contemporary Styles
- SMHM 3355 Drawing and Planning for Home Furnishings
- SMHM 3410 CAD for Home Furnishings
- SMHM 3570 Decorative Accessories Merchandising
- SMHM 4400 Estimating for Home Furnishings
- SMHM 4980 E-Passport: Creating Global Experiences
Education
Degree |
Major | Institution |
PH.D. |
Interior Design | Virginia Polytechnic and State University |
MS |
Interior Design | University of Alabama |
BA |
HEC Education | Louisiana Tech |
Significant Awards
Date |
Award | Sponsoring Organization |
2002 |
Student-nominated award for recognition of professors who made a difference in the academic career of Alpha Phi sorority members | Alpha Phi Foundation Professor of the Year Award Collegiate Chapter-Level Winner |
Selected Publications
Brandon, L., & Kinley, T. (2007). Young Consumers Perceptions of Lifestyle Home
Furnishings: Brands and Quality. TAFCS Research Journal. (R)
Brandon, L, & Kinley, T. (2006). Lifestyle home furnishings: Is the branding strategy working? TAFCS Research Journal. 2 (1), 18-22. (R)
Crutsinger, C., Forney, J., Brandon, L. & Jackson, R. (2006). Requisite competencies and skills for E-merchandisiers: Developing a interdisciplinary undergraduate program Journal of Family and Consumer Sciences 98 (2), 81-88. (R)
Forney, J.C., Park, E.J, & Brandon, L. (2005). Effects of evaluative criteria on fashion brand extension. Journal of Fashion Marketing and Management. 9(2), 156-165. (R)
Selected Grants
Date |
Grant Title | Funding Agency |
2007 |
Modeling brand equity for effectiveness of lifestyle brand extension: A strategic approach to baby boomer vs. generation Y | UNT Research Opportunity Grant (ROP) |
2005 |
Impact of consumers’ recognition and perceptions of lifestyle branding of home furnishings and fashion-apparel products | UNT – ROP |