MS in Merchandising
Merchandising is a complex logistical enterprise involving worldwide product sourcing through numerous distribution channels. This strategic process extends to all product categories that undergo constant change. Key employees in merchandising need to view themselves as global employees who have the core competencies and a global perspective required for effective business interactions.
Independent thinking and inquiry are the foundations of graduate education. The Master of Science degree in merchandising offers an integrated program of study focusing on the management of products, services, and experiences in a consumer-driven global market.
Sheena Marie Gullette (M.S. 2007) is an assistant buyer in handbags for JCPenney. In addition to working with national brand vendors, Sheena collaborates with the private brand team and designers to develop collections for East 5th , St. Johns Bay, Worthington, and ANA.
Effective leaders are developed through core competencies including solving complex problems, generating new knowledge, communicating effectively, and creating new product and business strategies. Graduate coursework in research methods, research applications, merchandising strategies, service excellence, and consumer theory prepare students for careers in industry or higher education.